Get A Handbook of Persuasive Tactics: A Practical Language Guide PDF

By Joan Mulholland

ISBN-10: 0203306392

ISBN-13: 9780203306390

ISBN-10: 0203420764

ISBN-13: 9780203420768

ISBN-10: 0415089301

ISBN-13: 9780415089302

The instruction manual of Persuasive strategies offers in a transparent and concise demeanour a few three hundred innovations of persuasion derived from study findings in communique, linguistics, pragmatics and similar fields. integrated are such strategies as cross-referencing, analogy, argument presentation, and humor. The ebook is straightforward and contains an index which lists the persuasive initiatives communicators may wish to accomplish, similar to atmosphere the time table, keeping off an issue or conceding some degree.

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Additional info for A Handbook of Persuasive Tactics: A Practical Language Guide

Sample text

Effort, and asking A. to agree that C. can do this. ) In Ex. 3, the comment is a warning that a face-threatening act will follow. This is one way to modify the impact of the act, and so to save the face of those involved with the play. In Ex. ’s comment ‘I suppose’ is a way of expressing an unhappiness with the following statement. It lets A. know that C. feels obliged to sound optimistic (there is a convention that this is better social behavior than pessimism) but does not really believe the optimistic view.

Persuasive value In Ex. ’ By adding the manner, one can add a personal judgment. This happens to be a positive judgment, but it could equally be a negative one, as in ‘She finished the report in a mad dash,’ or ‘without checking her facts,’ etc. Manner phrases like these allow scope for opinion to masquerade as fact. In Ex. 2, the manner is also represented positively, at least if one approves of (a) experienced executives, and (b) this man working as if he were one. It might, for instance, be a negative judgment if ‘he’ were a young child behaving in a manner much older than his years.

In the most formal kinds of writing any uncertainty about accuracy is supposed to be edited out before the text is produced. s have carefully presented the material to include only what they can vouch for. However, if it is still necessary to imply a reservation about accuracy; the acceptable hedges include ‘more or less,’ ‘roughly’ or ‘to a degree,’ as in Ex. 7 The problem is one of, roughly, personnel. Ex. 8 The lecture was more of a self-indulgence than anything. Ex. 9 We found it was what one could call a personnel problem.

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A Handbook of Persuasive Tactics: A Practical Language Guide by Joan Mulholland


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